Evidemment le jeu de mot est idiot : brotherhood et browserhood.Mais je trouve que ça décrit pas mal ce que l’on veut faire : la société des gens qui partagent leur parcours, les entrecroisent en toute confiance avec l’idée de faire progresser l’Internet par la construction d’une zone éditée. Bref la fraternité des browsers… F 

Filed under: Marketing by Frocaboy on May 11th, 2008 | 3 Comments »

This morning, I just feel angry and frustrated. And, believe me I have many reasons for being so.  Don’t worry, I am not taking this blog for an analyst divan. I just draw you my mindset to apologize for the unusual tone of the title and the post. Anyway, here is my point.   Since Broceliand is a […]

Filed under: Fun, Marketing by Frocaboy on May 7th, 2008 | 5 Comments »

Marty Neumeier defines a brand as a « person’s gut feeling about a product, service or organisation ». (http://www.slideshare.net/coolstuff/the-brand-gap) That is exactly what we wondered last Thursday during a very exciting Broceliand morning session. What do we want people feel on our site? We want them to feel free to organise their surfs for themselves, for their friends, […]

Filed under: Marketing by Frocaboy on May 5th, 2008 | 1 Comment »