Here I am not referring to the wonderful Founders, Family and Friends;-), but to an innovation concept that I found appropriate to pearltrees. Called “Function Follows Form” , it is used by major corporations – such as Unilever and P&G – to innovate. In fact, there are two ways to innovate : either by listening […]

Filed under: Community, Marketing by Karim Ayari on September 25th, 2008 | 6 Comments »

Pearltrees ! Pearltrees ! Pearltrees ! What a name! and what a process ! Do you realize that name was not in the very first list? Thanks to each of you, step by step, from discussions to discussion we ventually put our finger on it. But what a name ! Have you ever tried to […]

Filed under: Marketing by Frocaboy on September 12th, 2008 | 1 Comment »

Notre business plan dit oui pour l’instant -et dés la 2ème année- mais voici la question bien discutée: http://www.readwriteweb.com/archives/hiring_a_community_manager.php Patrice

Filed under: Marketing by Patrice Lamothe on July 16th, 2008 | 1 Comment »